Genmaicha - Premium Roasted Brown Rice Tea

Genmaicha is a premium, naturally farmed Japanese tea made with first flush sencha and roasted brown rice, offering a warm, toasty flavour that’s both grounding and refreshing. The sweetness of the sencha pairs beautifully with the nutty aroma of roasted rice, creating a smooth, well-balanced brew that’s naturally low in caffeine and perfect any time of day.

This tea is produced by MATCHADO’s tea partner in Oku-Yamato, a mountainous region in Nara Prefecture where tea cultivation dates back over 1,200 years. This area—once known as Yamato—is the birthplace of Japanese tea, where the monk Kukai first planted tea seeds brought from Tang-dynasty China. To this day, the misty mountains and dramatic temperature shifts of northern Nara create the ideal environment for producing rich, flavourful tea.

 Whether you’re new to Japanese teas or a longtime fan, Genmaicha brings a sense of calm and everyday luxury to your cup.

Each tea bag is pyramid-shaped for maximum flavour, conveniently packed in a sleek black MATCHADO tube — ideal for gifting or daily enjoyment. The plant-based, biodegradable Yusando tea bag delivers full flavour without compromising the environment.

Product Details

Pack size: 10 tea bags (Black Tube)

Also available in: 50-teabag pack

Dimensions: 112 × 157 × 34 mm

Origin: Japan (Natural farming)