【NEW】Kyoto Hojicha – First Flush, Light Roast

Discover the rare First Flush Ichibancha Hojicha, made from premium Yabukita tea leaves grown in Wazuka, Kyoto, the heart of Uji tea production. Gently roasted to preserve natural umami, it reveals a unique green-brown hue — unusual for hojicha — with a delicate, fragrant aroma.Its refined flavour is perfect for hojicha lattes and desserts. Pair it with our deeper-roasted hōjicha for a beautiful contrast in colour and taste.

This extra-special hojicha powder is personally hand-selected by MATCHADO Founder Hiromi Matsunobu for its rare, aromatic qualities and exceptional flavour.

What is Hojicha?

Hojicha (ほうじ茶) is a unique Japanese green tea that’s carefully roasted to develop toasty, caramel notes and a signature reddish-brown hue. Our light-roast first flush is an exception, revealing a rare golden colour. Unlike traditional green tea, roasting reduces caffeine content, making hojicha an ideal choice any time of day.

Health Benefits of Hojicha

Enjoy the wellness benefits of hojicha, rich in antioxidants and naturally low in caffeine:

• Antioxidant Power: Packed with catechins to combat free radicals and support overall wellness.
• Stress Relief: Contains natural theanine to promote relaxation without jitters.

Why Choose MATCHADO Kyoto Hojicha Powder?

Our premium hojicha powder is sourced directly from a natural tea farm in Wazuka, Kyoto, Japan, ensuring unmatched quality and purity. Its fine, versatile texture dissolves effortlessly, making it perfect for creamy lattes and desserts. Unlike loose-leaf hojicha, our powder delivers a smooth, consistent flavour every time, with no strainer required.

How to Enjoy at Home

• Hot Latte: Whisk 1–2 teaspoons with warm water or milk for a fragrant, soothing drink.
• Cold Brew: Mix with ice and milk for a refreshing, golden twist on a classic favourite.