{"product_id":"wholesale-kyoto-hojicha-first-flush-light-roast","title":"MATCHADO Kyoto Ichibancha Hojicha - First Flush Light Roast (Wholesale) - Delicate Fragrant Aroma","description":"\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eDiscover the rare First Flush Ichibancha Hojicha, made from premium Yabukita tea leaves grown in Wazuka, Kyoto, the heart of Uji tea production. Gently roasted to preserve natural umami, it reveals a unique green-brown hue — unusual for hojicha — with a delicate, fragrant aroma.Its refined flavour is perfect for hojicha lattes and desserts. Pair it with our deeper-roasted hōjicha for a beautiful contrast in colour and taste.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eThis extra-special hojicha powder is personally hand-selected by MATCHADO Founder Hiromi Matsunobu for its rare, aromatic qualities and exceptional flavour.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eWhat is Hojicha?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eHojicha (\u003cspan style=\"font-family: 'Yu Gothic',sans-serif; mso-ascii-font-family: Aptos; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Aptos; mso-hansi-theme-font: minor-latin;\" lang=\"JA\"\u003eほうじ茶\u003c\/span\u003e) is a unique Japanese green tea that’s carefully roasted to develop toasty, caramel notes and a signature reddish-brown hue. Our light-roast first flush is an exception, revealing a rare golden colour. Unlike traditional green tea, roasting reduces caffeine content, making hojicha an ideal choice any time of day.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHealth Benefits of Hojicha\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eEnjoy the wellness benefits of hojicha, rich in antioxidants and naturally low in caffeine:\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eAntioxidant Power:\u003c\/b\u003e Packed with catechins to combat free radicals and support overall wellness.\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eStress Relief:\u003c\/b\u003e Contains natural theanine to promote relaxation without jitters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eWhy Choose MATCHADO Kyoto Hojicha Powder?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eOur premium hojicha powder is sourced directly from a natural tea farm in Wazuka, Kyoto, Japan, ensuring unmatched quality and purity. Its fine, versatile texture dissolves effortlessly, making it perfect for creamy lattes and desserts. Unlike loose-leaf hojicha, our powder delivers a smooth, consistent flavour every time, with no strainer required.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cdiv data-olk-copy-source=\"MailCompose\"\u003e\u003cstrong\u003eAbout Wazuka, Kyoto\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eDesignated one of Japan’s most beautiful villages, Wazuka is famed for its dramatic sloped tea fields and 800-year tea-growing heritage. Though a separate town, it forms a core part of the renowned Uji tea region, producing roughly half of the area’s high-quality green tea that is celebrated for exceptional aroma and character. Local farmers combine traditional cultivation techniques with meticulous care, producing matcha that is aromatic, rich, and satisfying.\u003c\/div\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHow to Enjoy\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eHot Latte:\u003c\/b\u003e Whisk 1–2 teaspoons with warm water or milk for a fragrant, soothing drink.\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eCold Brew:\u003c\/b\u003e Mix with ice and milk for a refreshing, golden twist on a classic favourite.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note: The package shape and label design may vary from the images shown.\u003c\/em\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"1kg","offer_id":56604466971001,"sku":"MAT-KYO-HJL","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"500g","offer_id":56604467003769,"sku":"MAT-KYO-HJL","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/20250828_kyoto_hojicha_light_roast_matchado0215.jpg?v=1761226438","url":"https:\/\/matchado.co.uk\/products\/wholesale-kyoto-hojicha-first-flush-light-roast","provider":"MATCHADO \/ 抹茶堂","version":"1.0","type":"link"}