{"product_id":"kyoto-asahi-matcha","title":"MATCHADO Kyoto Asahi Unsweetened Matcha - Single Origin - Deep Umami \u0026 Elegant Aroma","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eRare, refined matcha with deep umami \u0026amp; elegant aroma from premium Asahi leaves grown in Wazuka\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eThe Pinnacle of Tencha Cultivars – Rare, Refined, and Revered\u003cbr\u003eAmong all tencha cultivars, this variety commands the highest market price and holds an unrivaled position in Japan’s most prestigious tea competitions.\u003cbr\u003eOriginally selected by Mr. Hirano of Uji-mura in Kyoto’s famed Uji district, this early-harvest cultivar has an exceptionally short picking window, making large-scale cultivation nearly impossible—and its rarity undeniable.\u003cbr\u003eIts vibrant, jade-like green colour is only the beginning. Each sip reveals a deep, elegant umami that lingers delicately, while a soft, refined fragrance unfolds slowly and gracefully across the senses.\u003cbr\u003eThis is not just matcha—it is an experience of craftsmanship, terroir, and time-honoured tradition. For connoisseurs seeking the best of the best, this is matcha at its most exquisite.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout Wazuka, Kyoto \u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eDesignated one of Japan’s most beautiful villages, Wazuka is famed for its dramatic sloped tea fields and 800-year tea-growing heritage. Though a separate town, it forms a core part of the renowned Uji tea region, producing roughly half of the area’s high-quality green tea that is celebrated for exceptional aroma and character. Local farmers combine traditional cultivation techniques with meticulous care, producing matcha that is aromatic, rich, and satisfying.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHow to Prepare\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eSift 3g of matcha into a bowl or cup\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eAdd 60–70ml hot water (70–80°C)\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eWhisk until smooth and frothy\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eEnjoy straight, or with your favourite milk\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":56503998873977,"sku":"MAT-KYO-AS","price":60.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/kyoto_asahi_20251230_matchado_0366.jpg?v=1768833522","url":"https:\/\/matchado.co.uk\/products\/kyoto-asahi-matcha","provider":"MATCHADO \/ 抹茶堂","version":"1.0","type":"link"}