{"title":"Hojicha","description":"","products":[{"product_id":"hojicha-green-tea","title":"Nara Natural Tea - Hojicha","description":"\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eA soothing roasted green tea from Nara Prefecture.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eMATCHADO’s Hojicha is grown in Oku-Yamato, a mountainous region in Nara Prefecture where tea cultivation dates back over 1,200 years. This area—once known as Yamato—is the birthplace of Japanese tea, where the monk Kūkai first planted tea seeds brought from Tang-dynasty China. To this day, the misty mountains and dramatic temperature shifts of northern Nara create the ideal environment for producing rich, flavourful green tea.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eOur Hojicha is roasted to perfection, transforming the tea leaves from green to deep brown and naturally lowering the caffeine content. The result is a beautifully nutty, slightly sweet tea that is easy on the body and calming for the soul.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eFlavour notes:\u003c\/b\u003e Roasted nuts, warm earth, subtle sweetness\u003cbr\u003e\u003cb\u003ePerfect with:\u003c\/b\u003e \u003ca href=\"https:\/\/matchado.co.uk\/products\/award-winning-gluten-free-matcha-brownie-dark-chocolate\"\u003eMatcha brownies\u003c\/a\u003e, \u003ca href=\"https:\/\/clhtjo0tpyg9em2l-25320063027.shopifypreview.com\/search?q=canele\u0026amp;type=product%2Carticle%2Cpage%2Ccollection\u0026amp;options%5Bprefix%5D=last\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/matchado.co.uk\/products\/matcha-canele\"\u003eMatcha canelés\u003c\/a\u003e, or after a hearty meal\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eBrewing Suggestion:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003ePlace one teabag in a cup. Add 200ml of boiling water and let it steep for 30 seconds before enjoying.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan\u003eWith a commitment to both environmental sustainability and the well-being of its consumers, this tea is produced on an organic farm without the use of pesticides fertilizers, ensuring a natural and pure experience. \u003c\/span\u003eEach plant-based, biodegradable Yusando teabag delivers full flavour without compromising the environment.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eProduct Details:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e10 teabags (Black tin) \/ 50 teabags (Silver bag)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eOrigin: Oku-Yamato, Nara Prefecture\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eNo pesticides or chemical fertilisers used\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eCaffeine-light and gentle on the stomach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/Screenshot_2024-11-13_at_21.24.41.png?v=1731533151\" alt=\"\"\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"10 teabags (Black tin)","offer_id":56634667336057,"sku":"MAT-NAR-HJ","price":13.0,"currency_code":"GBP","in_stock":true},{"title":"50 teabags (Silver bag)","offer_id":56634667368825,"sku":"MAT-NAR-HJ","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/20241022_matchado0549.jpg?v=1774370868"},{"product_id":"hojicha-roasted-green-tea-powder","title":"MATCHADO Yame Hojicha (Classic Roast) - Single Origin First Flush Powder - Smoky Aroma \u0026 Sweet Nutty Flavor","description":"\u003cp class=\"MsoNormal\"\u003eExperience the warm, comforting flavours of Yame Hojicha in your own kitchen! Due to high customer demand, we’re thrilled to offer our premium \u003cb\u003eSingle Origin First Flush Yame Hojicha Powder\u003c\/b\u003e, sourced directly from a natural tea farm in Yame, Fukuoka, one of Japan’s most renowned tea-growing regions. This special hojicha powder is hand-selected for its exquisite smoky aroma and naturally sweet, nutty flavour profile.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhat is Hojicha?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eHojicha (\u003cspan style=\"font-family: 'Yu Gothic',sans-serif; mso-ascii-font-family: Aptos; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Aptos; mso-hansi-theme-font: minor-latin;\" lang=\"JA\"\u003eほうじ茶\u003c\/span\u003e) is a unique Japanese green tea that’s carefully roasted at high temperatures, creating a deep, toasty flavour and a distinctive reddish-brown hue. Unlike traditional green tea, the roasting process lowers hojicha’s caffeine content, making it an ideal choice any time of day. With origins in the lush fields of Yame, our hojicha powder captures the rich heritage of Japanese tea craftsmanship.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHealth Benefits of Hojicha\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eRich in antioxidants and low in caffeine, hojicha offers numerous health benefits:\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eAntioxidant Power:\u003c\/b\u003e Packed with catechins that help combat free radicals and support overall wellness.\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eStress Relief:\u003c\/b\u003e The natural theanine content promotes relaxation without the jitters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhy Choose Our Yame Hojicha Powder?\u003c\/b\u003e Our hojicha powder is sourced directly from a natural tea farm in Yame, Japan, ensuring unparalleled quality and purity. The fine, versatile texture dissolves effortlessly, ideal for creamy lattes, smoothies, and baked treats. Unlike loose-leaf hojicha, our powder provides a smooth, consistent flavour and requires no strainer.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eHow to Enjoy at Home\u003c\/b\u003e Simply whisk 1-2 teaspoons of hojicha powder with warm water or milk for an aromatic latte. For a cold brew, mix with ice and milk for a refreshing twist on a classic favourite.\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":53505138098553,"sku":"MAT-YAM-HJ","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/yame_hoji_20251230_matchado_0408.jpg?v=1768831880"},{"product_id":"kyoto-hojicha-dark-roast","title":"MATCHADO Kyoto Hojicha (Dark Roast) - Single Origin Powder - Rich Caramel Aroma \u0026 Savoury Umami","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eThis single-origin Wazuka Hōjicha is made from premium Yabukita leaves grown in Kyoto’s Wazuka, the heart of Uji tea production. Carefully roasted to develop a rich, caramelised aroma and warm, toasty flavour with smooth, savoury umami, this powdered hōjicha is perfect for lattes. Its deep, comforting character brings the authentic taste of Kyoto’s famed tea fields straight to your cup.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003ePersonally selected by MATCHADO’s Founder, Hiromi Matsunobu, for its caramelised aroma and savoury umami.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eAbout Wazuka\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eDesignated one of Japan’s most beautiful villages, Wazuka’s dramatic sloped tea fields are breathtaking, and its tea legacy dates back 800 years. As the largest producer in the Uji tea-growing region, Wazuka supplies around 40% of Uji tea, renowned for its high-quality green tea and matcha. Located south of Kyoto Prefecture near Nara, Wazuka embodies the heritage and skills of Japanese tea cultivation by small scale independent farmers.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHow to Enjoy at Home\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eHot Latte:\u003c\/b\u003e Whisk 1–2 teaspoons with warm water or milk for a rich, aromatic drink.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eIced Latte:\u003c\/b\u003e Mix with ice and milk for a refreshing, caramelly twist on a classic favourite.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eDesserts:\u003c\/b\u003e Incorporate into baked goods or creamy desserts for deep roasted hojicha flavour.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":55699624329593,"sku":"MAT-KYO-HJD","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/20250828_kyoto_hojicha_dark_roast_matchado0214.jpg?v=1761226446"},{"product_id":"kyoto-hojicha-first-flush-light-roast","title":"MATCHADO Kyoto Ichibancha Hojicha (Light Roast) - First Flush Powder - Green-Brown Hue \u0026 Delicate Umami","description":"\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eDiscover the rare First Flush Ichibancha Hojicha, made from premium Yabukita tea leaves grown in Wazuka, Kyoto, the heart of Uji tea production. Gently roasted to preserve natural umami, it reveals a unique green-brown hue — unusual for hojicha — with a delicate, fragrant aroma.Its refined flavour is perfect for hojicha lattes and desserts. Pair it with our deeper-roasted hōjicha for a beautiful contrast in colour and taste.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eThis extra-special hojicha powder is personally hand-selected by MATCHADO Founder Hiromi Matsunobu for its rare, aromatic qualities and exceptional flavour.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eWhat is Hojicha?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eHojicha (\u003cspan style=\"font-family: 'Yu Gothic',sans-serif; mso-ascii-font-family: Aptos; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Aptos; mso-hansi-theme-font: minor-latin;\" lang=\"JA\"\u003eほうじ茶\u003c\/span\u003e) is a unique Japanese green tea that’s carefully roasted to develop toasty, caramel notes and a signature reddish-brown hue. Our light-roast first flush is an exception, revealing a rare golden colour. Unlike traditional green tea, roasting reduces caffeine content, making hojicha an ideal choice any time of day.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHealth Benefits of Hojicha\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eEnjoy the wellness benefits of hojicha, rich in antioxidants and naturally low in caffeine:\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eAntioxidant Power:\u003c\/b\u003e Packed with catechins to combat free radicals and support overall wellness.\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eStress Relief:\u003c\/b\u003e Contains natural theanine to promote relaxation without jitters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eWhy Choose MATCHADO Kyoto Hojicha Powder?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eOur premium hojicha powder is sourced directly from a natural tea farm in Wazuka, Kyoto, Japan, ensuring unmatched quality and purity. Its fine, versatile texture dissolves effortlessly, making it perfect for creamy lattes and desserts. Unlike loose-leaf hojicha, our powder delivers a smooth, consistent flavour every time, with no strainer required.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHow to Enjoy at Home\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eHot Latte:\u003c\/b\u003e Whisk 1–2 teaspoons with warm water or milk for a fragrant, soothing drink.\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eCold Brew:\u003c\/b\u003e Mix with ice and milk for a refreshing, golden twist on a classic favourite.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":55699794198905,"sku":"MAT-KYO-HJL","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/20250828_kyoto_hojicha_light_roast_matchado0215.jpg?v=1761226438"},{"product_id":"wholesale-yame-hojicha-classic-roast","title":"MATCHADO Yame Hojicha - Classic Roast (Wholesale) - Smoky Aroma \u0026 Naturally Sweet Nutty Flavour","description":"\u003cp class=\"MsoNormal\"\u003eExperience the warm, comforting flavours of Yame Hojicha in your own kitchen! Due to high customer demand, we’re thrilled to offer our premium \u003cb\u003eSingle Origin Yame Hojicha Powder\u003c\/b\u003e, sourced directly from a natural tea farm in Yame, Fukuoka, one of Japan’s most renowned tea-growing regions. This special hojicha powder is hand-selected for its exquisite smoky aroma and naturally sweet, nutty flavour profile.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhat is Hojicha?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eHojicha (\u003cspan style=\"font-family: 'Yu Gothic',sans-serif; mso-ascii-font-family: Aptos; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Aptos; mso-hansi-theme-font: minor-latin;\" lang=\"JA\"\u003eほうじ茶\u003c\/span\u003e) is a unique Japanese green tea that’s carefully roasted at high temperatures, creating a deep, toasty flavour and a distinctive reddish-brown hue. Unlike traditional green tea, the roasting process lowers hojicha’s caffeine content, making it an ideal choice any time of day. With origins in the lush fields of Yame, our hojicha powder captures the rich heritage of Japanese tea craftsmanship.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHealth Benefits of Hojicha\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eRich in antioxidants and low in caffeine, hojicha offers numerous health benefits:\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eAntioxidant Power:\u003c\/b\u003e Packed with catechins that help combat free radicals and support overall wellness.\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eStress Relief:\u003c\/b\u003e The natural theanine content promotes relaxation without the jitters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhy Choose Our Yame Hojicha Powder?\u003c\/b\u003e Our hojicha powder is sourced directly from a natural tea farm in Yame, Japan, ensuring unparalleled quality and purity. The fine, versatile texture dissolves effortlessly, ideal for creamy lattes, smoothies, and baked treats. Unlike loose-leaf hojicha, our powder provides a smooth, consistent flavour and requires no strainer.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eHow to Enjoy\u003c\/b\u003e Simply whisk 1-2 teaspoons of hojicha powder with warm water or milk for an aromatic latte. For a cold brew, mix with ice and milk for a refreshing twist on a classic favourite.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e💡 Hojicha sample can be ordered directly from our \u003ca href=\"https:\/\/matchado.co.uk\/collections\/wholesale-matcha-hojicha\/products\/10g-sample\"\u003eSample Request Page →\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note: The package shape and label design may vary from the images shown.\u003c\/em\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"1kg","offer_id":56908004589945,"sku":"MAT-YAM-HJ","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"500g","offer_id":56908004622713,"sku":"MAT-YAM-HJ","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/yame_hoji_20251230_matchado_0408.jpg?v=1768831880"},{"product_id":"wholesale-kyoto-hojicha-first-flush-light-roast","title":"MATCHADO Kyoto Ichibancha Hojicha - First Flush Light Roast (Wholesale) - Delicate Fragrant Aroma","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eDiscover the rare First Flush Ichibancha Hojicha, made from premium Yabukita tea leaves grown in Wazuka, Kyoto, the heart of Uji tea production. Gently roasted to preserve natural umami, it reveals a unique green-brown hue — unusual for hojicha — with a delicate, fragrant aroma.Its refined flavour is perfect for hojicha lattes and desserts. Pair it with our deeper-roasted hōjicha for a beautiful contrast in colour and taste.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eThis extra-special hojicha powder is personally hand-selected by MATCHADO Founder Hiromi Matsunobu for its rare, aromatic qualities and exceptional flavour.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eWhat is Hojicha?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eHojicha (\u003cspan lang=\"JA\" style=\"font-family: 'Yu Gothic',sans-serif; mso-ascii-font-family: Aptos; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Aptos; mso-hansi-theme-font: minor-latin;\"\u003eほうじ茶\u003c\/span\u003e) is a unique Japanese green tea that’s carefully roasted to develop toasty, caramel notes and a signature reddish-brown hue. Our light-roast first flush is an exception, revealing a rare golden colour. Unlike traditional green tea, roasting reduces caffeine content, making hojicha an ideal choice any time of day.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHealth Benefits of Hojicha\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eEnjoy the wellness benefits of hojicha, rich in antioxidants and naturally low in caffeine:\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eAntioxidant Power:\u003c\/b\u003e Packed with catechins to combat free radicals and support overall wellness.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eStress Relief:\u003c\/b\u003e Contains natural theanine to promote relaxation without jitters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eWhy Choose MATCHADO Kyoto Hojicha Powder?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eOur premium hojicha powder is sourced directly from a natural tea farm in Wazuka, Kyoto, Japan, ensuring unmatched quality and purity. Its fine, versatile texture dissolves effortlessly, making it perfect for creamy lattes and desserts. Unlike loose-leaf hojicha, our powder delivers a smooth, consistent flavour every time, with no strainer required.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cdiv data-olk-copy-source=\"MailCompose\"\u003e\u003cstrong\u003eAbout Wazuka, Kyoto\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eDesignated one of Japan’s most beautiful villages, Wazuka is famed for its dramatic sloped tea fields and 800-year tea-growing heritage. Though a separate town, it forms a core part of the renowned Uji tea region, producing roughly half of the area’s high-quality green tea that is celebrated for exceptional aroma and character. Local farmers combine traditional cultivation techniques with meticulous care, producing matcha that is aromatic, rich, and satisfying.\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHow to Enjoy\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eHot Latte:\u003c\/b\u003e Whisk 1–2 teaspoons with warm water or milk for a fragrant, soothing drink.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eCold Brew:\u003c\/b\u003e Mix with ice and milk for a refreshing, golden twist on a classic favourite.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e💡 Hojicha sample can be ordered directly from our \u003ca href=\"https:\/\/matchado.co.uk\/collections\/wholesale-matcha-hojicha\/products\/10g-sample\"\u003eSample Request Page →\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note: The package shape and label design may vary from the images shown.\u003c\/em\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"1kg","offer_id":56604466971001,"sku":"MAT-KYO-HJL","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"500g","offer_id":56604467003769,"sku":"MAT-KYO-HJL","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/20250828_kyoto_hojicha_light_roast_matchado0215.jpg?v=1761226438"},{"product_id":"wholesale-kyoto-hojicha-dark-roast","title":"MATCHADO Kyoto Hojicha - Dark Roast (Wholesale) - Caramelised Aroma \u0026 Rich Umami","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eThis single-origin Wazuka Hōjicha is made from premium Yabukita leaves grown in Kyoto’s Wazuka, the heart of Uji tea production. Carefully roasted to develop a rich, caramelised aroma and warm, toasty flavour with smooth, savoury umami, this powdered hōjicha is perfect for lattes. Its deep, comforting character brings the authentic taste of Kyoto’s famed tea fields straight to your cup.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003ePersonally selected by MATCHADO’s Founder, Hiromi Matsunobu, for its caramelised aroma and savoury umami.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eAbout Wazuka\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eDesignated one of Japan’s most beautiful villages, Wazuka’s dramatic sloped tea fields are breathtaking, and its tea legacy dates back 800 years. As the largest producer in the Uji tea-growing region, Wazuka supplies around 40% of Uji tea, renowned for its high-quality green tea and matcha. Located south of Kyoto Prefecture near Nara, Wazuka embodies the heritage and skills of Japanese tea cultivation by small scale independent farmers.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHow to Enjoy\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eHot Latte:\u003c\/b\u003e Whisk 1–2 teaspoons with warm water or milk for a rich, aromatic drink.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eIced Latte:\u003c\/b\u003e Mix with ice and milk for a refreshing, caramelly twist on a classic favourite.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eDesserts:\u003c\/b\u003e Incorporate into baked goods or creamy desserts for deep roasted hojicha flavour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e💡 Hojicha sample can be ordered directly from our \u003ca href=\"https:\/\/matchado.co.uk\/collections\/wholesale-matcha-hojicha\/products\/10g-sample\"\u003eSample Request Page →\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note: The package shape and label design may vary from the images shown.\u003c\/em\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"1kg","offer_id":56604459204985,"sku":"MAT-KYO-HJD","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"500g","offer_id":56604459237753,"sku":"MAT-KYO-HJD","price":47.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/20250828_kyoto_hojicha_dark_roast_matchado0214.jpg?v=1761226446"}],"url":"https:\/\/matchado.co.uk\/collections\/hojicha.oembed","provider":"MATCHADO \/ 抹茶堂","version":"1.0","type":"link"}