{"title":"Great Taste","description":"\u003cdiv style=\"text-align: center;\"\u003eOur Award-Winning Products\u003c\/div\u003e","products":[{"product_id":"gluten-free-matcha-brownie","title":"MATCHADO Gluten-Free Matcha Brownie – White Chocolate - Great Taste 2023 1-Star Winner","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2023 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Awards 2023\u003cbr\u003e\u003cbr\u003eA Moist, Gluten-Free Brownie with Premium Japanese Matcha and Creamy White Chocolate\u003cbr\u003e\u003cbr\u003eOur \u003cb\u003eGluten-Free Matcha Brownie – White Chocolate\u003c\/b\u003e is a MATCHADO original and \u003cb\u003eGreat Taste Award\u003c\/b\u003e winner. This fudgy, moist square is packed with the mellow richness of premium Japanese matcha, balanced by the crunch of smooth white chocolate.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eCrafted for matcha lovers and anyone seeking a premium gluten-free treat, it’s a little bite of indulgence — no gluten, no compromise.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eWhy You’ll Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eGreat Taste Award Winner – 2021\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePremium Japanese matcha and white chocolate\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eNaturally gluten-free\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eMoist, fudgy texture\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eIndividually portioned (6cm x 6cm, approx. 65g)\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eHandmade in London\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv align=\"center\" class=\"MsoNormal\" style=\"margin-bottom: 0cm; text-align: center; line-height: normal;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eIdeal For\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eMatcha enthusiasts\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eGluten-free diets\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eAfternoon tea or gifting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv align=\"center\" class=\"MsoNormal\" style=\"margin-bottom: 0cm; text-align: center; line-height: normal;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003ePairing Suggestions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003ePairs perfectly with a glass of cold milk or an iced matcha latte.\u003cbr\u003e\u003cbr\u003eHandmade in London using premium Japanese \u0026amp; British ingredients.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/Free9_480x480.jpg?v=1593013775\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/195A1400_rev_stock1202_480x480.jpg?v=1617306614\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":32209473110067,"sku":"MAT-MBW","price":4.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/21GT_Brownie_white.jpg?v=1786355062"},{"product_id":"matchado-gluten-free-matcha-brownie-mix","title":"MATCHADO Gluten-Free Matcha Brownie Mix - Great Taste Award 2022 - Bake-at-Home Kit","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2022 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Awards 2022\u003cbr\u003e\u003cbr\u003eRecreate our award-winning 2022 Gluten-Free Matcha Brownies fresh from your own oven. This easy-to-make baking mix includes our signature gluten-free flour blend, white chocolate buttons, and Japanese matcha, carefully selected for depth of flavour and aroma.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eJust add butter and eggs to enjoy café-quality brownies at home — rich, moist, and full of matcha character.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eWhy You’ll Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eAward-winniner recipe - Great Taste Award Winner 2022\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eIncludes white chocolate buttons and p100% Japanese matcha\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eSimple to prepare: just add butter and eggs\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eGluten-free and made with our signature flour blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ciframe height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/T-30pqSDdmk\" width=\"560\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/BN2_480x480.jpg?v=1615392414\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":32641622048819,"sku":"MAT-MBM","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/22GT_Brownie_mix.jpg?v=1786355062"},{"product_id":"unsweetened-matcha","title":"MATCHADO Yame Yabukita Matcha - Great Taste 2023 1-Star Winner","description":"\u003cdiv\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2023 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Awards 2023\u003cbr\u003e\u003cbr\u003eExperience the finest everyday matcha with our award-winning 2023 Unsweetened Yame Matcha. Sourced directly by MATCHADO from a specialist tea farm in Yame, Fukuoka – one of Japan’s most revered tea-growing regions – this single-origin matcha is smooth, vibrant, and free from added sugars or sweeteners. The cultivar is Yabukita.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eYame’s unique growing conditions, including frequent morning mists and a large difference in day and night temperatures, allow the tea leaves to develop a rich umami profile with minimal bitterness and a lingering natural sweetness. Perfect for daily tea rituals, lattes, or iced matcha drinks.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eRich in antioxidants and theanine, an amino acid known to support memory, concentration, and relaxation, this is matcha you can feel good about – in both taste and wellbeing.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eWhy You’ll Love It\u003c\/b\u003e\u003cbr\u003e• Naturally smooth with gentle umami and low bitterness\u003cbr\u003e• Sourced from a specialist farm in Yame, Fukuoka Prefecture, Japan\u003cbr\u003e• Grown in ideal conditions for rich, flavourful tea\u003cbr\u003e• No added sugar – 100% pure matcha\u003cbr\u003e• Full of antioxidants and calming theanine\u003cbr\u003e• Versatile: enjoy straight, in lattes, or over ice\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHow to Prepare\u003c\/b\u003e\u003cbr\u003e• Sift 3g into a bowl or cup\u003cbr\u003e• Add 60–70ml hot water (approx. 70°C-80°C)\u003cbr\u003e• Whisk until smooth and frothy\u003cbr\u003e• Enjoy straight or with your favourite milk\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cspan lang=\"JA\" style=\"font-family: 'Yu Gothic',sans-serif; mso-ascii-font-family: Aptos; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Aptos; mso-hansi-theme-font: minor-latin;\"\u003e\u003c\/span\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/IMG_6031_480x480.jpg?v=1651776975\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":39541196423219,"sku":"MAT-YAM-YB","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/23GT_Yame_Yabukita.jpg?v=1786355508"},{"product_id":"matcha-gateau-gift-set","title":"MATCHADO Matcha Gâteau Chocolat – Japanese Green Tea Chocolate Cake - Great Taste 2023 1-Star Winner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2023 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Awards 2023\u003cbr\u003e\u003cbr\u003eOur MATCHADO Matcha Gâteau now comes in a beautifully presented gift set, making it the ideal treat for matcha lovers. This elegant whole cake, paired with a sleek cake server, elevates any tea time or special occasion. It's a fantastic gift for those who appreciate the rich, refined taste of premium matcha.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTea Set includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMatcha Gâteau Chocolat (15cm \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003ediameter, round\u003c\/span\u003e)\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/matchado.co.uk\/products\/cotton-bag\"\u003eOriginal Cotton Bag\u003c\/a\u003e (\u003cspan\u003e260mm (W) x 235mm (H) x 95mm (D)\u003c\/span\u003e)\u003c\/li\u003e\n\u003cli\u003eCake Server\u003c\/li\u003e\n\u003cli\u003eFuroshiki Wrapping Cloth\u003cmeta charset=\"utf-8\"\u003e (50cm x 50cm)\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003ca href=\"https:\/\/matchado.co.uk\/products\/hojicha-green-tea\"\u003eHojicha tea bags \u003c\/a\u003e(7 tea bags)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eExplore more great gift ideas \u003ca rel=\"noopener\" href=\"https:\/\/matchado.co.uk\/collections\/gifts\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"TEA SET (Furoshiki Wrapping with Cutter and Tea)","offer_id":39552678658099,"sku":"MAT-MGC","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"ONLY CAKE (BOX)","offer_id":39552680001587,"sku":"MAT-MGC","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/2023_86ee3257-e838-427e-a16b-cf009a1dc0ba.jpg?v=1762523101"},{"product_id":"hojicha-sugar-free-vegan-granola","title":"MATCHADO Vegan Hojicha Granola - Great Taste 2022 1-Star Winner - Sugar-Free \u0026 Nutty Roasted Aroma","description":"\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2022 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Awards 2022\u003cbr\u003e\u003cbr\u003eA nourishing blend of roasted Japanese hojicha tea, toasted oats, and crunchy nuts. This award-winning granola is vegan, sugar-free, and made without artificial flavours or colours — just wholesome, plant-based ingredients.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eThe gentle roast of hojicha lends a naturally nutty, slightly caramelised flavour that pairs beautifully with milk or your favourite dairy-free alternative. A satisfying way to bring Japanese tea culture to your breakfast. Each pack contains 200g for four 50g servings, ideal for a quick and satisfying breakfast.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eAlso available in Matcha flavour.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eWhy You’ll Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eNourishing, plant-based and sugar-free\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eRich in fibre, vitamins and plant protein\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eMade without artificial flavours or colours\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eCrafted with authentic Japanese hojicha\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eGreat Taste Award Winner 2022\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/cnciihOl_4A\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAvailable in two flavours: \u003ca href=\"https:\/\/matchado.co.uk\/products\/new-vegan-granola\"\u003eMATCHA\u003c\/a\u003e and \u003ca href=\"https:\/\/matchado.co.uk\/products\/hojicha-sugar-free-vegan-granola\"\u003eHOJICHA\u003c\/a\u003e\u003c\/span\u003e \u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/HM_6c6ab583-0246-45a9-9709-0e47d11552ec_480x480.jpg?v=1660331449\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003ePack size:\u003c\/b\u003e 180 x 80 x 43 mm\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":40785966366771,"sku":"MAT-HG","price":7.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/22GT_granola_hojicha.jpg?v=1786355061"},{"product_id":"familypack-brownie","title":"MATCHADO Gluten-Free Matcha Brownie Family Pack (4pcs) - Online Exclusive 20% Off - White or Dark Chocolate - Great Taste 2023 1-Star Winner","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Yu Gothic'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-GB; mso-fareast-language: JA; mso-bidi-language: AR-SA;\"\u003eOnline Exclusive | 20% Off\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2023 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Awards 2023\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eEnjoy four of our Great Taste award-winning Gluten-Free Matcha Brownies in a convenient family pack—now available online only at 20% off. Choose between White Chocolate or Dark Chocolate varieties, each offering a moist, rich texture and deep matcha flavour with a satisfying chocolate crunch.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eCrafted with premium ingredients and balanced to highlight the earthy, aromatic qualities of Japanese matcha, these brownies are a favourite among matcha lovers and those seeking a premium gluten-free treat.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eWhy You’ll Love Them\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eRich matcha flavour with either white or dark chocolate\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eGluten-free and made with premium ingredients\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eExclusive online offer: 4 brownies for 20% off\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePerfect for sharing or stocking up\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eGreat Taste Award Winner 2021\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/Free9_480x480.jpg?v=1593013775\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"White (Pack of 4)","offer_id":41236684636211,"sku":"MAT-MBW","price":14.1,"currency_code":"GBP","in_stock":true},{"title":"Dark (Pack of 4)","offer_id":41236684668979,"sku":"MAT-MBD","price":14.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/21GT_Brownie_Family_pack.jpg?v=1786355062"},{"product_id":"award-winning-gluten-free-matcha-brownie-dark-chocolate","title":"MATCHADO Gluten-Free Matcha Brownie - Dark Chocolate - Great Taste 2023 1-Star Winner","description":"\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2023 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Awards 2023\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eA Rich, Moist Brownie with Premium Japanese Matcha and Crunchy Dark Chocolate\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDiscover the award-winning taste of our original \u003cb\u003eGluten-Free Matcha Brownie\u003c\/b\u003e, recognised in the \u003cb\u003eGreat Taste Awards 2021\u003c\/b\u003e. This handcrafted treat features the bold, aromatic flavour of Japanese matcha, perfectly balanced with the satisfying crunch of dark chocolate.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMoist, rich, and naturally gluten-free, it’s a go-to for matcha lovers and those looking for something a little indulgent — without compromise.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eWhy You’ll Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eGreat Taste Award Winner – 2021\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003ePremium Japanese matcha and dark chocolate\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eNaturally gluten-free\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eMoist, fudgy texture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eHandmade in London\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eIdeal For\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eMatcha fans\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eGluten-free diets\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eAfternoon treats and thoughtful gifting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003ePairing Suggestions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003ePairs beautifully with \u003ca rel=\"noopener\" href=\"https:\/\/matchado.co.uk\/collections\/organic-tea\/products\/hojicha-roasted-green-tea-powder-%E3%81%BB%E3%81%86%E3%81%98%E8%8C%B6\" target=\"_blank\"\u003ehojicha\u003c\/a\u003e or a creamy \u003ca href=\"https:\/\/matchado.co.uk\/collections\/organic-tea\/products\/sweetened-matcha-for-latte-%E5%BE%AE%E7%B3%96-%E5%85%AB%E5%A5%B3%E6%8A%B9%E8%8C%B6-%E6%8A%B9%E8%8C%B6%E3%83%A9%E3%83%86%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81\"\u003ematcha latte\u003c\/a\u003e.\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":56844737282425,"sku":"MAT-MBD","price":4.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/21GT_Brownie_black.jpg?v=1786355061"},{"product_id":"award-winning-unsweetened-yame-matcha-okumidori","title":"MATCHADO Yame Okumidori Matcha - Great Taste 2023 2-Star Winner - Single Origin \u0026 Smooth Umami","description":"\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2023 Winner ★★\u003c\/strong\u003e\u003cbr\u003eAwarded 2 Star at the Great Taste Awards 2023\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eA superior, ceremonial-grade matcha specially selected by MATCHADO from a trusted grower in Yame, Fukuoka — a region renowned for producing some of Japan’s most exceptional green teas. This 2023 \u003cb\u003eGreat Taste Award\u003c\/b\u003e winner is made from single origin \u003ci\u003eOkumidori\u003c\/i\u003e cultivar, chosen for its smooth umami, natural sweetness, and minimal bitterness.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eYame matcha stands out for its rich flavour and vibrant colour, nurtured by the region’s misty mountain climate and centuries-old tea-growing tradition.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003ePerfect for pure matcha tea — no sweeteners, no additives, just the clean, elegant flavour of top-quality Japanese tea.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eWhy You’ll Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e2023 Great Taste Award Winner (2 Stars)\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eSingle origin \u003ci\u003eOkumidori\u003c\/i\u003e cultivar from Yame, Fukuoka\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eNaturally sweet and umami-rich, with minimal bitterness\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eCeremonial grade: ideal for drinking straight\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eGrown by MATCHADO’s trusted tea farm partner in Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHow to Prepare\u003c\/b\u003e\u003c\/p\u003e\n\u003col type=\"1\" start=\"1\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eSift 3g of matcha into a bowl or cup\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eAdd 60–70ml of hot water (70°C–80°C)\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eWhisk with a chasen whisk until smooth and frothy\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eEnjoy on its own, or with your favourite milk for a creamy matcha latte\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":41472356384819,"sku":"MAT-YAM-OKM","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/23GT_Yame_Okumidori.jpg?v=1786355062"},{"product_id":"pre-order-kyushu-matcha-premium-saemidori-first-flush","title":"MATCHADO Kyushu Saemidori Matcha - First Flush - Great Taste 2026 1-Star Winner - Clear Green \u0026 Delicate Floral Notes","description":"\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2026 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Award 2026\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eNew to the MATCHADO collection is this beautifully balanced matcha with a smooth, mellow sweetness and soft umami character.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cem\u003eSaemidori \u003c\/em\u003e— meaning “clear green” — is a premium cultivar known for its vibrant colour, refined flavour, and gentle aroma. Grown in Kyushu and harvested in early May, this first flush matcha is exceptionally smooth and almost free from bitterness. Expect delicate floral notes, a round umami depth, and a mellow finish that lingers softly on the palate.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eThis is the matcha we’ve been proudly serving in our café drinks.\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cbr\u003e\u003cb\u003eCultivar:\u003c\/b\u003e Saemidori (Single)\u003cbr\u003e\u003cb\u003eHarvest:\u003c\/b\u003e First Flush\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHow to Prepare\u003c\/b\u003e\u003c\/p\u003e\n\u003col style=\"margin-top: 0cm;\" start=\"1\" type=\"1\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eSift 3g of matcha into a bowl or cup\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eAdd 60–70ml of hot water (70°C–80°C)\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eWhisk with a chasen whisk until smooth and frothy\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eEnjoy on its own, or with your favourite milk for a creamy matcha latte\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":55478288122233,"sku":"MAT-KYU-SAE","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/26GT_kyushu_saemidori_20250828_matchado0210.jpg?v=1790342355"},{"product_id":"kyoto-hojicha-dark-roast","title":"MATCHADO Kyoto Hojicha (Dark Roast) - Great Taste 2026 1-Star Winner - Single Origin - Rich Caramel Aroma \u0026 Savoury Umami","description":"\u003cp\u003e\u003cstrong\u003e🏆 Great Taste Award 2026 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Award 2026\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThis single-origin Wazuka Hōjicha is made from premium Yabukita leaves grown in Kyoto’s Wazuka, the heart of Uji tea production. Carefully roasted to develop a rich, caramelised aroma and warm, toasty flavour with smooth, savoury umami, this powdered hōjicha is perfect for lattes. Its deep, comforting character brings the authentic taste of Kyoto’s famed tea fields straight to your cup.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003ePersonally selected by MATCHADO’s Founder, Hiromi Matsunobu, for its caramelised aroma and savoury umami.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eAbout Wazuka, Kyoto\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eDesignated one of Japan’s most beautiful villages, Wazuka’s dramatic sloped tea fields are breathtaking, and its tea legacy dates back 800 years. As the largest producer in the Uji tea-growing region, Wazuka supplies around 40% of Uji tea, renowned for its high-quality green tea and matcha. Located south of Kyoto Prefecture near Nara, Wazuka embodies the heritage and skills of Japanese tea cultivation by small scale independent farmers.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHow to Enjoy at Home\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eHot Latte:\u003c\/b\u003e Whisk 1–2 teaspoons with warm water or milk for a rich, aromatic drink.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eIced Latte:\u003c\/b\u003e Mix with ice and milk for a refreshing, caramelly twist on a classic favourite.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eDesserts:\u003c\/b\u003e Incorporate into baked goods or creamy desserts for deep roasted hojicha flavour.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":55699624329593,"sku":"MAT-KYO-HJD","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/26GT_kyoto_hojicha_dark_20250828_matchado0214.jpg?v=1786092002"},{"product_id":"kyoto-hojicha-first-flush-light-roast","title":"MATCHADO Kyoto Ichibancha Hojicha (Light Roast) - Great Taste 2026 1-Star Winner - First Flush Powder - Green-Brown Hue \u0026 Delicate Umami","description":"\u003cp\u003e\u003cstrong\u003e🏆 Great Taste Award 2026 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Award 2026\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDiscover the rare First Flush Ichibancha Hojicha, made from premium Yabukita tea leaves grown in Wazuka, Kyoto, the heart of Uji tea production. Gently roasted to preserve natural umami, it reveals a unique green-brown hue — unusual for hojicha — with a delicate, fragrant aroma.Its refined flavour is perfect for hojicha lattes and desserts. Pair it with our deeper-roasted hōjicha for a beautiful contrast in colour and taste.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eThis extra-special hojicha powder is personally hand-selected by MATCHADO Founder Hiromi Matsunobu for its rare, aromatic qualities and exceptional flavour.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eWhat is Hojicha?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eHojicha (\u003cspan style=\"font-family: 'Yu Gothic',sans-serif; mso-ascii-font-family: Aptos; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Aptos; mso-hansi-theme-font: minor-latin;\" lang=\"JA\"\u003eほうじ茶\u003c\/span\u003e) is a unique Japanese green tea that’s carefully roasted to develop toasty, caramel notes and a signature reddish-brown hue. Our light-roast first flush is an exception, revealing a rare golden colour. Unlike traditional green tea, roasting reduces caffeine content, making hojicha an ideal choice any time of day.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHealth Benefits of Hojicha\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eEnjoy the wellness benefits of hojicha, rich in antioxidants and naturally low in caffeine:\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eAntioxidant Power:\u003c\/b\u003e Packed with catechins to combat free radicals and support overall wellness.\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eStress Relief:\u003c\/b\u003e Contains natural theanine to promote relaxation without jitters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eWhy Choose MATCHADO Kyoto Hojicha Powder?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eOur premium hojicha powder is sourced directly from a natural tea farm in Wazuka, Kyoto, Japan, ensuring unmatched quality and purity. Its fine, versatile texture dissolves effortlessly, making it perfect for creamy lattes and desserts. Unlike loose-leaf hojicha, our powder delivers a smooth, consistent flavour every time, with no strainer required.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHow to Enjoy at Home\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eHot Latte:\u003c\/b\u003e Whisk 1–2 teaspoons with warm water or milk for a fragrant, soothing drink.\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eCold Brew:\u003c\/b\u003e Mix with ice and milk for a refreshing, golden twist on a classic favourite.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":55699794198905,"sku":"MAT-KYO-HJL","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/26GT_kyoto_hojicha_light_20250828_matchado0215.jpg?v=1786092001"},{"product_id":"kyoto-saemidori-matcha","title":"MATCHADO Kyoto Saemidori Unsweetened Matcha - Great Taste 2026 2-Star Winner - Single Origin - Bright Green \u0026 Delicate Floral Notes","description":"\u003cp\u003e\u003cstrong\u003e🏆 Great Taste Award 2026 Winner ★★\u003c\/strong\u003e\u003cbr\u003eAwarded 2 Stars at the Great Taste Awards 2026\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSingle-origin, first-flush Kyoto Saemidori matcha — stone-milled, single-cultivar leaves with vibrant green colour, floral notes, and gentle umami.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e“Saemidori,” meaning “clear green,” is a beautiful bright green, single-origin matcha from Wazuka village, Kyoto. Stone-milled for exceptional smoothness, it captures the pure essence of Wazuka’s tea heritage. Made from first-flush, single-cultivar Saemidori leaves, it delivers vibrant colour, refined flavour, and an elegant, approachable taste that is easy to enjoy for everyone.\u003c\/p\u003e\n\u003cp\u003eSaemidori is prized for its mild sweetness and low bitterness, with a delicate floral note that surprises on first sip. Its well-balanced aroma and gentle umami make it an ideal matcha for those who prefer a softer, less astringent flavour profile, while still delivering the richness and depth of premium Kyoto matcha.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eWhether enjoyed traditionally whisked or incorporated into lattes, Saemidori is a versatile, premium choice for everyday enjoyment, offering a smooth, fragrant, and highly satisfying matcha experience.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cstrong\u003eTaste Profile\u003c\/strong\u003e\u003cbr\u003eUmami ★★★★★\u003cbr\u003eAroma ★★★★★\u003cbr\u003eSweetness ★★★★★\u003cbr\u003eBitterness ★☆☆☆☆\u003cbr\u003eColour ★★★☆☆\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eAbout Wazuka, Kyoto\u003cbr\u003e\u003c\/b\u003eRecognized as one of Japan’s most beautiful villages, Wazuka is famed for its dramatic sloped tea fields and 800-year tea-growing heritage. Though a separate town, it forms a core part of the renowned Uji tea region, producing roughly half of the area’s high-quality green tea that is celebrated for exceptional aroma and character. Local farmers combine traditional cultivation techniques with meticulous care, producing matcha that is aromatic, rich, and satisfying.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHow to Prepare\u003cbr\u003e\u003c\/b\u003e• Sift 3g of matcha into a bowl or cup\u003cbr\u003e• Add 60–70ml hot water (70–80°C)\u003cbr\u003e• Whisk until smooth and frothy\u003cbr\u003e• Enjoy straight, or with your favourite milk\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":56498182029689,"sku":"MAT-KYO-SAE","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/26GT_kyoto_saemidori_20251230_matchado_0406.jpg?v=1786092002"},{"product_id":"kyoto-samidori-matcha","title":"MATCHADO Kyoto Samidori Unsweetened Matcha - Great Taste 2026 3-Star Winner - Single Origin - Refined Finish \u0026 Balanced Aroma","description":"\u003cp\u003e\u003cstrong\u003e🏆 Great Taste Award 2026 Winner ★★★\u003c\/strong\u003e\u003cbr\u003eAwarded 3 Stars at the Great Taste Award 2026\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003ca href=\"https:\/\/matchado.co.uk\/_t\/c\/v3\/AAAzbWfPwZcJU_sZD1UOVZV1joSbsfuDKa1tLU9PS_97L5BRwyifIHpu-xdA_iTgYyXvVqBSpKthGS6XBPgDDfUEtNq-aXnfsW4CF8-kXfYsQqybzf_ZjTBXu9e_GO7GSRxlbRTy7MEWuZwTW6HVX_h67RE9bpb6h2Jg0M47GuucVp-HDdk2_gGmEm4mlQYRoxAiD2NCzLHc3HNgEi-WmoDxIkxz5bKCkhqaoP2Lo1Yh1SVStnNTObU0qp16tJI315Hed3TqZog2zgSHgNOKlVu6GO3eW4RUuBLzbopBcTmI8eNwD3nU7pwr330GWK-LGHXFugZ3eIfmRlCk7JSbQbZx2z8OXcCIqae6wM2-XHCzTjzG2SVsO3F5PptAGS-0aW3SXH0Yarrhj4J6f2TDeOE_0RR1UogiO3ECUAOvzxvE-OGTFVmPyxVeXPxxr3r8mKPWUCOIGQBcowkjF7keTVat2C-v1ZgA21oAlygxGIDf1vhCROkljNFaGNSi3PzOk7dBvBLJsWHc4eATux2HNo-C-7D-ZJ4mvoCL-PChXK5c5phS2-mHskZOKsoSspE2tvc5t-fG3oFpXO5yTQ8rdUMD9knS\" title=\"https:\/\/matchado.co.uk\/_t\/c\/v3\/AAAzbWfPwZcJU_sZD1UOVZV1joSbsfuDKa1tLU9PS_97L5BRwyifIHpu-xdA_iTgYyXvVqBSpKthGS6XBPgDDfUEtNq-aXnfsW4CF8-kXfYsQqybzf_ZjTBXu9e_GO7GSRxlbRTy7MEWuZwTW6HVX_h67RE9bpb6h2Jg0M47GuucVp-HDdk2_gGmEm4mlQYRoxAiD2NCzLHc3HNgEi-WmoDxIkxz5bKCkhqaoP2Lo1Yh1SVStnNTObU0qp16tJI315Hed3TqZog2zgSHgNOKlVu6GO3eW4RUuBLzbopBcTmI8eNwD3nU7pwr330GWK-LGHXFugZ3eIfmRlCk7JSbQbZx2z8OXcCIqae6wM2-XHCzTjzG2SVsO3F5PptAGS-0aW3SXH0Yarrhj4J6f2TDeOE_0RR1UogiO3ECUAOvzxvE-OGTFVmPyxVeXPxxr3r8mKPWUCOIGQBcowkjF7keTVat2C-v1ZgA21oAlygxGIDf1vhCROkljNFaGNSi3PzOk7dBvBLJsWHc4eATux2HNo-C-7D-ZJ4mvoCL-PChXK5c5phS2-mHskZOKsoSspE2tvc5t-fG3oFpXO5yTQ8rdUMD9knS\"\u003e\u003cstrong\u003eDiscover why our Kyoto Samidori Matcha won 3 Stars\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSingle-origin Kyoto Samidori matcha — stone-milled, rare cultivar native to Uji, Kyoto, with bright green colour, smooth flavour, and clean, smooth finish.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eKyoto Samidori Unsweetened Matcha is a rare, single-origin matcha from leaves grown in Wazuka, Kyoto. Stone-milled from first-flush Samidori leaves, it delivers a bright green colour, smooth texture, and a clean, refined finish, making it approachable for everyday enjoyment.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eThis premium matcha showcases the unique charm of Samidori — a rare Uji cultivar prized for its excellent flavour and gentle, well-balanced aroma. Its naturally mild sweetness and low bitterness make it perfect for traditional whisking, \u003ci\u003ekoicha \u003c\/i\u003e(thick tea), simply enjoying straight or in a matcha latte.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cstrong\u003eTaste Profile\u003cbr\u003e\u003c\/strong\u003eUmami★★★☆☆\u003cbr\u003eAroma ★★★★☆\u003cbr\u003eSweetness　★★★☆☆\u003cbr\u003eBitterness ★★☆☆☆\u003cbr\u003eColour ★★★☆☆\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eAbout Wazuka, Kyoto\u003cbr\u003e\u003c\/b\u003eRecognized as one of Japan’s most beautiful villages, Wazuka is famed for its dramatic sloped tea fields and 800-year tea-growing heritage. Though a separate town, it forms a core part of the renowned Uji tea region, producing roughly half of the area’s high-quality green tea that is celebrated for exceptional aroma and character. Local farmers combine traditional cultivation techniques with meticulous care, producing matcha that is aromatic, rich, and satisfying.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHow to Prepare\u003c\/b\u003e\u003cbr\u003e• Sift 3g of matcha into a bowl or cup\u003cbr\u003e• Add 60–70ml hot water (70–80°C)\u003cbr\u003e• Whisk until smooth and frothy\u003cbr\u003e• Enjoy straight, or with your favourite milk\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":56498185437561,"sku":"MAT-KYO-SAM","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/26GT_kyoto_samidori_20251230_matchado_0402.jpg?v=1786092002"},{"product_id":"kyoto-okumidori-matcha","title":"MATCHADO Kyoto Okumidori Unsweetened Matcha - Great Taste 2026 2-Star Winner - Single Origin - Vivid Green \u0026 Clean Elegant Finish","description":"\u003cp\u003e\u003cstrong\u003e🏆 Great Taste Award 2026 Winner ★★\u003c\/strong\u003e\u003cbr\u003eAwarded 2 Stars at the Great Taste Award 2026\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eSmooth, single-origin Kyoto Okumidori matcha — first-flush, stone-milled leaves with vivid green colour and rich, umami-packed flavour.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eVivid green and smooth, with a mellow aroma and rich umami, Kyoto Okumidori Unsweetened Matcha is crafted from shade-grown, single-origin Okumidori leaves harvested from the first flush in Wazuka village, Kyoto. Stone-milled to a fine, velvety texture, this super-premium matcha delivers a refined, satisfying experience in every cup.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThough less widely cultivated than Yabukita, Okumidori is carefully selected by skilled farmers for its bright hue and naturally smooth, umami-rich flavour. It offers rich umami, gentle sweetness, and a clean, elegant finish, with a vibrant green colour that remains striking even when heated.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePerfect for traditional whisking, matcha lattes, or creating truly special matcha sweets at home, this single-origin Kyoto cultivar showcases the finest qualities of premium Japanese matcha.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eTaste Profile\u003c\/strong\u003e\u003cbr\u003eUmami★★★★☆\u003cbr\u003eAroma ★★★★☆\u003cbr\u003eSweetness　★★★★☆\u003cbr\u003eBitterness ★★☆☆☆\u003cbr\u003eColour ★★★★★\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eAbout Wazuka, Kyoto\u003cbr\u003e\u003c\/b\u003eDesignated one of Japan’s most beautiful villages, Wazuka is famed for its dramatic sloped tea fields and 800-year tea-growing heritage. Though a separate town, it forms a core part of the renowned Uji tea region, producing roughly half of the area’s high-quality green tea that is celebrated for exceptional aroma and character. Local farmers combine traditional cultivation techniques with meticulous care, producing matcha that is aromatic, rich, and satisfying.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHow to Prepare \u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eSift 3g of matcha into a bowl or cup\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eAdd 60–70ml hot water (70–80°C)\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eWhisk until smooth and frothy\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eEnjoy straight, or with your favourite milk\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":56498186584441,"sku":"MAT-KYO-OKM","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/26GT_kyoto_okumidori_20251230_matchado_0400.jpg?v=1786092002"},{"product_id":"kyoto-ujihikari-matcha","title":"MATCHADO Kyoto Ujihikari Unsweetened Matcha - Great Taste 2026 1-Star Winner - Single Origin - Creamy \u0026 Subtly Savoury Flavour","description":"\u003cp\u003e\u003cstrong\u003e🏆 Great Taste Award 2026 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Award 2026\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003cb\u003eSingle-origin, stone-milled Kyoto Ujihikari matcha — first-flush, premium cultivar leaves with vibrant green colour, rich umami, and a creamy, subtly savoury flavour.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003eKyoto Ujihikari Unsweetened Matcha is a rare, premium matcha from the historic Uji region of Kyoto. Single-origin and stone-milled, it is made from first-flush Ujihikari leaves, a rare Kyoto cultivar renowned for high-grade tencha and gyokuro production.\u003cbr\u003eThis exceptional matcha delivers intense, vibrant green colour, a creamy, subtly savoury flavour, and a perfect balance of rich umami and gentle bitterness. Its mild sweetness and smooth, luxurious texture make it approachable for daily enjoyment while remaining a premium, ceremonial-style matcha.\u003cbr\u003eIdeal for traditional whisking, lattes, or special matcha creations, Kyoto Ujihikari lets you savour the very essence of Uji’s high-quality tea heritage.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cstrong\u003eTaste Profile\u003c\/strong\u003e\u003cbr\u003eUmami ★★★★★\u003cbr\u003eAroma ★★★★★\u003cbr\u003eSweetness ★★★★☆\u003cbr\u003eBitterness ★★★☆☆\u003cbr\u003eColour ★★★★☆\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eAbout Wazuka, Kyoto\u003c\/b\u003e\u003cbr\u003eRecognized as one of Japan’s most beautiful villages, Wazuka is famed for its dramatic sloped tea fields and 800-year tea-growing heritage. Though a separate town, it forms a core part of the renowned Uji tea region, producing roughly half of the area’s high-quality green tea that is celebrated for exceptional aroma and character. Local farmers combine traditional cultivation techniques with meticulous care, producing matcha that is aromatic, rich, and satisfying.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHow to Prepare\u003c\/b\u003e\u003cbr\u003e• Sift 3g of matcha into a bowl or cup\u003cbr\u003e• Add 60–70ml hot water (70–80°C)\u003cbr\u003e• Whisk until smooth and frothy\u003cbr\u003e• Enjoy straight, or with your favourite milk\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":56498187501945,"sku":"MAT-KYO-UJH","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/26GT_kyoto_ujihikari_20251230_matchado_0405.jpg?v=1786092002"},{"product_id":"kyoto-yabukita-matcha","title":"MATCHADO Kyoto Yabukita Unsweetened Matcha - Great Taste 2026 2-Star Winner - Single Origin - Balanced Umami \u0026 Refreshing Aroma","description":"\u003cp\u003e\u003cstrong\u003e🏆 Great Taste Award 2026 Winner ★★\u003c\/strong\u003e\u003cbr\u003eAwarded 2 Stars at the Great Taste Award 2026\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth, fragrant Kyoto matcha from single-origin, first-flush Yabukita leaves, stone-milled for a velvety, balanced experience.\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eSmooth, balanced, and fragrant, Kyoto Yabukita Unsweetened Matcha is crafted from shade-grown, single-origin Yabukita leaves harvested from the first flush in Wazuka village, Kyoto. Stone-milled to a fine, velvety texture, this super-premium matcha delivers a harmonious balance of flavours: gentle umami richness, a vibrant, refreshing aroma, subtle natural sweetness, and a clean, pleasant hint of bitterness. Its bright green colour reflects the exceptional care and quality of these leaves, offering a truly authentic Kyoto matcha experience.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste Profile\u003c\/strong\u003e\u003cbr\u003eUmami★★★☆☆\u003cbr\u003eAroma ★★★★☆\u003cbr\u003eSweetness　★★☆☆☆\u003cbr\u003eBitterness ★★★★☆\u003cbr\u003eColour ★★★☆☆\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eAbout Yabukita Matcha\u003cbr\u003e\u003c\/b\u003eYabukita is Japan’s most widely grown tea cultivar, celebrated for its adaptability and consistently balanced flavour. Farmers love it because it thrives in diverse climates and soils, resists cold, and produces abundant, high-quality leaves.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eRenowned for its rich aroma and smooth taste when brewed as sencha, the Yabukita grown in Wazuka shows exceptional depth and elegance, creating a matcha that is fragrant, smooth-bodied, and versatile for both traditional whisked preparation and everyday enjoyment as matcha lattes.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eAbout Wazuka, Kyoto\u003cbr\u003e\u003c\/b\u003eDesignated one of Japan’s most beautiful villages, Wazuka is famed for its dramatic sloped tea fields and 800-year tea-growing heritage.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eThough a separate town, it forms a core part of the renowned Uji tea region, producing roughly half of the area’s high-quality green tea that is celebrated for exceptional aroma and character. Local farmers combine traditional cultivation techniques with meticulous care, producing matcha that is aromatic, rich, and satisfying.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHow to Prepare\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eSift 3g of matcha into a bowl or cup\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eAdd 60–70ml hot water (70–80°C)\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eWhisk until smooth and frothy\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eEnjoy straight, or with your favourite milk\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":56498188157305,"sku":"MAT-KYO-YAB","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/26GT_kyoto_yabukita_20251230_matchado_0407.jpg?v=1786092002"},{"product_id":"kyoto-goko-matcha","title":"MATCHADO Kyoto Gokou Unsweetened Matcha - Great Taste 2026 2-Star Winner - Single Origin - Rich Umami \u0026 Velvety Texture","description":"\u003cp\u003e\u003cstrong\u003e🏆 Great Taste Award 2026 Winner ★★\u003c\/strong\u003e\u003cbr\u003eAwarded 2 Stars at the Great Taste Award 2026\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eSingle-origin, first-flush Kyoto Gokou matcha — single-cultivar, stone-milled, with rich umami and velvety texture.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFragrant and richly layered, Kyoto Gokou Unsweetened Matcha is crafted from shade-grown, single-origin Gokou leaves cultivated in Wazuka village, Kyoto. Harvested from the first flush, this exceptional matcha comes from a rare cultivar traditionally reserved for Japan’s finest gyokuro tea, and is stone-milled to a silky, velvety texture—offering a depth and complexity rarely found in everyday matcha.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eTrue to its name, Gokou (“Five Aromas”) unfolds with a rich, multi-layered fragrance and a creamy, velvety mouthfeel that elevates every sip. Bitterness is perfectly balanced, giving way to deep, savoury umami that lingers on the palate, leaving a lasting impression of elegance and finesse.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAs a super-premium, single-origin, single-cultivar matcha, it delivers the pure, unblended expression of this iconic Kyoto tea, allowing you to experience its unique character in its fullest form. Cultivated primarily for gyokuro and high-grade tencha (leaves for matcha), Gokou scores highly in tea competitions, prized for its distinctive aroma, vibrant umami, and refined flavour—making it a truly premium matcha experience.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eTaste Profile\u003c\/strong\u003e\u003cbr\u003eUmami★★★★☆\u003cbr\u003eAroma ★★★★★\u003cbr\u003eSweetness　★★★★☆\u003cbr\u003eBitterness ★★☆☆☆\u003cbr\u003eColour ★★★★☆\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eAbout Wazuka, Kyoto\u003cbr\u003e\u003c\/b\u003eDesignated one of Japan’s most beautiful villages, Wazuka is famed for its dramatic sloped tea fields and 800-year tea-growing heritage. Though a separate town, it forms a core part of the renowned Uji tea region, producing roughly half of the area’s high-quality green tea that is celebrated for exceptional aroma and character. Local farmers combine traditional cultivation techniques with meticulous care, producing matcha that is aromatic, rich, and satisfying.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHow to Prepare \u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eSift 3g of matcha into a bowl or cup\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eAdd 60–70ml hot water (70–80°C)\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eWhisk until smooth and frothy\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eEnjoy straight, or with your favourite milk\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":56504003854713,"sku":"MAT-KYO-GKU","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/26GT_kyoto_goko_20251230_matchado_0404.jpg?v=1786092002"},{"product_id":"wholesale-kyoto-hojicha-first-flush-light-roast","title":"MATCHADO Kyoto Ichibancha Hojicha - First Flush Light Roast (Wholesale) - Great Taste 2026 1-Star Winner - Delicate Fragrant Aroma","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2026 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Awards 2026\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDiscover the rare First Flush Ichibancha Hojicha, made from premium Yabukita tea leaves grown in Wazuka, Kyoto, the heart of Uji tea production. Gently roasted to preserve natural umami, it reveals a unique green-brown hue — unusual for hojicha — with a delicate, fragrant aroma.Its refined flavour is perfect for hojicha lattes and desserts. Pair it with our deeper-roasted hōjicha for a beautiful contrast in colour and taste.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eThis extra-special hojicha powder is personally hand-selected by MATCHADO Founder Hiromi Matsunobu for its rare, aromatic qualities and exceptional flavour.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eWhat is Hojicha?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eHojicha (\u003cspan lang=\"JA\" style=\"font-family: 'Yu Gothic',sans-serif; mso-ascii-font-family: Aptos; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Aptos; mso-hansi-theme-font: minor-latin;\"\u003eほうじ茶\u003c\/span\u003e) is a unique Japanese green tea that’s carefully roasted to develop toasty, caramel notes and a signature reddish-brown hue. Our light-roast first flush is an exception, revealing a rare golden colour. Unlike traditional green tea, roasting reduces caffeine content, making hojicha an ideal choice any time of day.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHealth Benefits of Hojicha\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eEnjoy the wellness benefits of hojicha, rich in antioxidants and naturally low in caffeine:\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eAntioxidant Power:\u003c\/b\u003e Packed with catechins to combat free radicals and support overall wellness.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eStress Relief:\u003c\/b\u003e Contains natural theanine to promote relaxation without jitters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eWhy Choose MATCHADO Kyoto Hojicha Powder?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eOur premium hojicha powder is sourced directly from a natural tea farm in Wazuka, Kyoto, Japan, ensuring unmatched quality and purity. Its fine, versatile texture dissolves effortlessly, making it perfect for creamy lattes and desserts. Unlike loose-leaf hojicha, our powder delivers a smooth, consistent flavour every time, with no strainer required.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eAbout Wazuka, Kyoto\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eDesignated one of Japan’s most beautiful villages, Wazuka is famed for its dramatic sloped tea fields and 800-year tea-growing heritage. Though a separate town, it forms a core part of the renowned Uji tea region, producing roughly half of the area’s high-quality green tea that is celebrated for exceptional aroma and character. Local farmers combine traditional cultivation techniques with meticulous care, producing matcha that is aromatic, rich, and satisfying.\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHow to Enjoy\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eHot Latte:\u003c\/b\u003e Whisk 1–2 teaspoons with warm water or milk for a fragrant, soothing drink.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eCold Brew:\u003c\/b\u003e Mix with ice and milk for a refreshing, golden twist on a classic favourite.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e💡 Hojicha sample can be ordered directly from our \u003ca href=\"https:\/\/matchado.co.uk\/collections\/wholesale-matcha-hojicha\/products\/10g-sample\"\u003eSample Request Page →\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note: The package shape and label design may vary from the images shown.\u003c\/em\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"1kg","offer_id":56604466971001,"sku":"MAT-KYO-HJL","price":115.0,"currency_code":"GBP","in_stock":true},{"title":"500g","offer_id":56604467003769,"sku":"MAT-KYO-HJL","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/26GT_kyoto_hojicha_light_20250828_matchado0215.jpg?v=1786092001"},{"product_id":"wholesale-kyoto-hojicha-dark-roast","title":"MATCHADO Kyoto Hojicha - Dark Roast (Wholesale) - Great Taste 2026 1-Star Winner - Caramelised Aroma \u0026 Rich Umami","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2026 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Awards 2026\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThis single-origin Wazuka Hōjicha is made from premium Yabukita leaves grown in Kyoto’s Wazuka, the heart of Uji tea production. Carefully roasted to develop a rich, caramelised aroma and warm, toasty flavour with smooth, savoury umami, this powdered hōjicha is perfect for lattes. Its deep, comforting character brings the authentic taste of Kyoto’s famed tea fields straight to your cup.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003ePersonally selected by MATCHADO’s Founder, Hiromi Matsunobu, for its caramelised aroma and savoury umami.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eAbout Wazuka\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eDesignated one of Japan’s most beautiful villages, Wazuka’s dramatic sloped tea fields are breathtaking, and its tea legacy dates back 800 years. As the largest producer in the Uji tea-growing region, Wazuka supplies around 40% of Uji tea, renowned for its high-quality green tea and matcha. Located south of Kyoto Prefecture near Nara, Wazuka embodies the heritage and skills of Japanese tea cultivation by small scale independent farmers.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHow to Enjoy\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eHot Latte:\u003c\/b\u003e Whisk 1–2 teaspoons with warm water or milk for a rich, aromatic drink.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eIced Latte:\u003c\/b\u003e Mix with ice and milk for a refreshing, caramelly twist on a classic favourite.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eDesserts:\u003c\/b\u003e Incorporate into baked goods or creamy desserts for deep roasted hojicha flavour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e💡 Hojicha sample can be ordered directly from our \u003ca href=\"https:\/\/matchado.co.uk\/collections\/wholesale-matcha-hojicha\/products\/10g-sample\"\u003eSample Request Page →\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note: The package shape and label design may vary from the images shown.\u003c\/em\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"1kg","offer_id":56604459204985,"sku":"MAT-KYO-HJD","price":107.0,"currency_code":"GBP","in_stock":true},{"title":"500g","offer_id":56604459237753,"sku":"MAT-KYO-HJD","price":56.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/26GT_kyoto_hojicha_dark_20250828_matchado0214.jpg?v=1786092002"},{"product_id":"wholesake-gluten-free-matcha-brownie-dark-chocolate-great-taste-award-winner-2021","title":"MATCHADO Gluten-Free Matcha Brownie - Dark Chocolate (Wholesale) - Great Taste 2021 1-Star Winner | 9 pcs per Pack","description":"\u003cp style=\"text-align: center;\" class=\"MsoNormal\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePlease note that this item is only available for delivery within London.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2021 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Award 2021\u003cbr\u003e\u003cbr\u003eA Rich, Moist Brownie with Premium Japanese Matcha and Crunchy Dark Chocolate\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDiscover the award-winning taste of our original \u003cb\u003eGluten-Free Matcha Brownie\u003c\/b\u003e, recognised in the \u003cb\u003eGreat Taste Awards 2021\u003c\/b\u003e. This handcrafted treat features the bold, aromatic flavour of Japanese matcha, perfectly balanced with the satisfying crunch of dark chocolate.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMoist, rich, and naturally gluten-free, it’s a go-to for matcha lovers and those looking for something a little indulgent — without compromise.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhy You’ll Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eGreat Taste Award Winner – 2021\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePremium Japanese matcha and dark chocolate\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eNaturally gluten-free\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eMoist, fudgy texture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eHandmade in London\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eIdeal For\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eMatcha fans\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eGluten-free diets\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003ePairing Suggestions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003ePairs beautifully with hojicha or a creamy matcha latte.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note: The package shape and label design may vary from the images shown.\u003c\/em\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":56614151258489,"sku":"MAT-MBD","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/21GT_Brownie_black.jpg?v=1786355061"},{"product_id":"wholesale-gluten-free-matcha-brownie-white-chocolate-great-taste-award-winner-2021-9-pieces","title":"MATCHADO Gluten-Free Matcha Brownie - White Chocolate (Wholesale) - Great Taste 2021 1-Star Winner | 9 pcs per Pack","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePlease note that this item is only available for delivery within London.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2021 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Award 2021\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eA Moist, Gluten-Free Brownie with Premium Japanese Matcha and Creamy White Chocolate\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eOur \u003cb\u003eGluten-Free Matcha Brownie – White Chocolate\u003c\/b\u003e is a MATCHADO original and \u003cb\u003eGreat Taste Award\u003c\/b\u003e winner. This fudgy, moist square is packed with the mellow richness of premium Japanese matcha, balanced by the crunch of smooth white chocolate.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eCrafted for matcha lovers and anyone seeking a premium gluten-free treat, it’s a little bite of indulgence — no gluten, no compromise.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eWhy You’ll Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eGreat Taste Award Winner – 2021\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePremium Japanese matcha and white chocolate\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eNaturally gluten-free\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eMoist, fudgy texture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eHandmade in London\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eIdeal For\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eMatcha enthusiasts\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eGluten-free diets\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003ePairing Suggestions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003ePairs perfectly with a glass of cold milk or an iced matcha latte.\u003c\/p\u003e\n\u003cdiv align=\"center\" class=\"MsoNormal\" style=\"margin-bottom: 0cm; text-align: center; line-height: normal;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eProduct Details\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eProduct Name:\u003c\/b\u003e Gluten-Free Matcha Brownie – White Chocolate\u003cspan lang=\"JA\" style=\"font-family: 'Yu Gothic',sans-serif; mso-ascii-font-family: Aptos; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Aptos; mso-hansi-theme-font: minor-latin;\"\u003e（抹茶ブラウニー・ホワイト）\u003c\/span\u003e\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6cm x 6cm \/ Approx. 65g each piece\u003cbr\u003e\u003cstrong\u003eAllergens: \u003c\/strong\u003eEggs, Milk, Soya\u003cbr\u003e* Please note that MATCHADO is not an allergen-free kitchen. Items may come into contact with listed or unlisted allergen ingredients.\u003cbr\u003e\u003cbr\u003eHandmade in London using premium Japanese \u0026amp; British ingredients.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/Free9_480x480.jpg?v=1593013775\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/195A1400_rev_stock1202_480x480.jpg?v=1617306614\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note: The package shape and label design may vary from the images shown.\u003c\/em\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":56614225543545,"sku":"MAT-MBW","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/21GT_Brownie_white.jpg?v=1786355062"},{"product_id":"yame-yabukita-matcha-ceremonial-grade-single-origin-great-taste-award-winner-2023-copy","title":"MATCHADO Yame Yabukita Matcha (Discounted) - Great Taste 2023 1-Star Winner - Minor Packaging Damage","description":"\u003cdiv style=\"text-align: start;\"\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2023 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Award 2023\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cb\u003eDiscounted Matcha – Minor Packaging Damage\u003c\/b\u003e\u003cbr\u003ePlease note: This item has minor cosmetic damage (small dents or scratches on the exterior packaging). The matcha inside is fresh and of full quality.\u003cbr\u003eAll sales of these discounted items are final and non-refundable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eExperience the finest everyday matcha with our award-winning 2023 Unsweetened Yame Matcha. Sourced directly by MATCHADO from a specialist tea farm in Yame, Fukuoka – one of Japan’s most revered tea-growing regions – this single-origin matcha is smooth, vibrant, and free from added sugars or sweeteners. The cultivar is Yabukita.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eYame’s unique growing conditions, including frequent morning mists and a large difference in day and night temperatures, allow the tea leaves to develop a rich umami profile with minimal bitterness and a lingering natural sweetness. Perfect for daily tea rituals, lattes, or iced matcha drinks.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eRich in antioxidants and theanine, an amino acid known to support memory, concentration, and relaxation, this is matcha you can feel good about – in both taste and wellbeing.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eWhy You’ll Love It\u003c\/b\u003e\u003cbr\u003e• Naturally smooth with gentle umami and low bitterness\u003cbr\u003e• Sourced from a specialist farm in Yame, Fukuoka Prefecture, Japan\u003cbr\u003e• Grown in ideal conditions for rich, flavourful tea\u003cbr\u003e• No added sugar – 100% pure matcha\u003cbr\u003e• Full of antioxidants and calming theanine\u003cbr\u003e• Versatile: enjoy straight, in lattes, or over ice\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eHow to Prepare\u003c\/b\u003e\u003cbr\u003e• Sift 3g into a bowl or cup\u003cbr\u003e• Add 60–70ml hot water (approx. 70°C-80°C)\u003cbr\u003e• Whisk until smooth and frothy\u003cbr\u003e• Enjoy straight or with your favourite milk\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Yu Gothic',sans-serif; mso-ascii-font-family: Aptos; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Aptos; mso-hansi-theme-font: minor-latin;\" lang=\"JA\"\u003e\u003c\/span\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/IMG_6031_480x480.jpg?v=1651776975\" alt=\"Yame Yabukita MATCHADO\" style=\"float: none;\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":56658742280569,"sku":"MAT-YAM-YB","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/23GT_Yame_Yabukita.jpg?v=1786355508"},{"product_id":"special-offer-kyushu-saemidori-matcha-copy","title":"MATCHADO Kyushu Saemidori Premium Matcha (Discounted) - Great Taste 2026 1-Star Winner - Clear Green \u0026 Delicate Floral Notes - Minor Packaging Damage","description":"\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cb\u003eDiscounted Matcha – Minor Packaging Damage\u003c\/b\u003e\u003cbr\u003ePlease note: This item has minor cosmetic damage (small dents or scratches on the exterior packaging). The matcha inside is fresh and of full quality.\u003cbr\u003eAll sales of these discounted items are final and non-refundable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2026 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Award 2026\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eNew to the MATCHADO collection is this beautifully balanced matcha with a smooth, mellow sweetness and soft umami character.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cem\u003eSaemidori \u003c\/em\u003e— meaning “clear green” — is a premium cultivar known for its vibrant colour, refined flavour, and gentle aroma. Grown in Kyushu and harvested in early May, this first flush matcha is exceptionally smooth and almost free from bitterness. Expect delicate floral notes, a round umami depth, and a mellow finish that lingers softly on the palate.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eThis is the matcha we’ve been proudly serving in our café drinks at King’s Cross and Chiswick since July — and from September it will be available to enjoy at home.\u003cb\u003e \u003c\/b\u003eOrder now and we’ll deliver when our next shipment arrives from Japan in September.\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cbr\u003e\u003cb\u003eCultivar:\u003c\/b\u003e Saemidori (Single)\u003cbr\u003e\u003cb\u003eHarvest:\u003c\/b\u003e First Flush\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHow to Prepare\u003c\/b\u003e\u003c\/p\u003e\n\u003col style=\"margin-top: 0cm;\" start=\"1\" type=\"1\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eSift 3g of matcha into a bowl or cup\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eAdd 60–70ml of hot water (70°C–80°C)\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eWhisk with a chasen whisk until smooth and frothy\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eEnjoy on its own, or with your favourite milk for a creamy matcha latte\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":56658746900857,"sku":"MAT-KYU-SAE","price":28.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/26GT_kyushu_saemidori_20250828_matchado0210.jpg?v=1790342355"},{"product_id":"wholesale-yame-okumidori-matcha","title":"MATCHADO Yame Okumidori Matcha (Wholesale) - Ceremonial Grade Single Origin - Great Taste 2023 2-Star Winner","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2023 Winner ★★\u003c\/strong\u003e\u003cbr\u003eAwarded 2 Star at the Great Taste Award 2023\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eA superior, ceremonial-grade matcha specially selected by MATCHADO from a trusted grower in Yame, Fukuoka — a region renowned for producing some of Japan’s most exceptional green teas. This \u003cb\u003eGreat Taste Award 2023\u003c\/b\u003e winner is made from single origin \u003ci\u003eOkumidori\u003c\/i\u003e cultivar, chosen for its smooth umami, natural sweetness, and minimal bitterness.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003eYame matcha stands out for its rich flavour and vibrant colour, nurtured by the region’s misty mountain climate and centuries-old tea-growing tradition.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003ePerfect for pure matcha tea — no sweeteners, no additives, just the clean, elegant flavour of top-quality Japanese tea.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eWhy You’ll Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e2023 Great Taste Award Winner (2 Stars)\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eSingle origin \u003ci\u003eOkumidori\u003c\/i\u003e cultivar from Yame, Fukuoka\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eNaturally sweet and umami-rich, with minimal bitterness\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eCeremonial grade: ideal for drinking straight\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eGrown by MATCHADO’s trusted tea farm partner in Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHow to Prepare\u003c\/b\u003e\u003c\/p\u003e\n\u003col style=\"margin-top: 0cm;\" start=\"1\" type=\"1\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eSift 3g of matcha into a bowl or cup\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eAdd 60–70ml of hot water (70°C–80°C)\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eWhisk with a chasen whisk until smooth and frothy\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eEnjoy on its own, or with your favourite milk for a creamy matcha latte\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cstrong\u003eTaste Profile\u003cbr\u003e\u003c\/strong\u003eUmami★★★★★\u003cbr\u003eAroma ★★★★★\u003cbr\u003eSweetness　★★★★\u003cmeta charset=\"utf-8\"\u003e☆\u003cbr\u003eBitterness ★☆\u003cmeta charset=\"utf-8\"\u003e☆\u003cmeta charset=\"utf-8\"\u003e☆\u003cmeta charset=\"utf-8\"\u003e☆\u003cbr\u003eColour ★★★★★\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e💡 Matcha sample can be ordered directly from our \u003ca href=\"https:\/\/matchado.co.uk\/collections\/wholesale-matcha-hojicha\/products\/10g-sample\"\u003eSample Request Page →\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note: The package shape and label design may vary from the images shown.\u003c\/em\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"1kg","offer_id":56907844321657,"sku":"MAT-YAM-OKU","price":290.0,"currency_code":"GBP","in_stock":true},{"title":"500g","offer_id":56907844354425,"sku":"MAT-YAM-OKU","price":147.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/23GT_Yame_Okumidori.jpg?v=1786355062"},{"product_id":"wholesale-yame-saemidori-matcha","title":"MATCHADO Yame Saemidori Matcha (Wholesale) - Great Taste 2026 1-Star Winner - Premium First Flush - Single Origin","description":"\u003cp\u003e\u003cstrong\u003e🏆 Great Taste Award 2026 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Award 2026\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003eNew to the MATCHADO collection is this beautifully balanced matcha with a smooth, mellow sweetness and soft umami character.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cem\u003eSaemidori \u003c\/em\u003e— meaning “clear green” — is a premium cultivar known for its vibrant colour, refined flavour, and gentle aroma. Grown in Yame, Fukuoka and harvested in early May, this organic first flush matcha is exceptionally smooth and almost free from bitterness. Expect delicate floral notes, a round umami depth, and a mellow finish that lingers softly on the palate.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cb\u003eCultivar:\u003c\/b\u003e Saemidori (Single Origin)\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cb\u003eHow to Prepare\u003c\/b\u003e\u003c\/p\u003e\n\u003col style=\"margin-top: 0cm;\" start=\"1\" type=\"1\"\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eSift 3g of matcha into a bowl or cup\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eAdd 60–70ml of hot water (70°C–80°C)\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eWhisk with a chasen whisk until smooth and frothy\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eEnjoy on its own, or with your favourite milk for a creamy matcha latte\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cmeta charset=\"utf-8\"\u003e💡 Matcha sample can be ordered directly from our \u003ca href=\"https:\/\/matchado.co.uk\/collections\/wholesale-matcha-hojicha\/products\/10g-sample\"\u003eSample Request Page →\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e\u003cem\u003ePlease note: The package shape and label design may vary from the images shown.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"\u003e \u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"1kg","offer_id":56907834032505,"sku":"MAT-YAM-SAE","price":250.0,"currency_code":"GBP","in_stock":true},{"title":"500g","offer_id":56907834065273,"sku":"MAT-YAM-SAE","price":127.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/26GT_yame_saemidori_20260317-18_matchado_0291.jpg?v=1788259118"},{"product_id":"wholesale-matcha-gateau-chocolat","title":"MATCHADO Premium Matcha Gâteau Chocolat (Wholesale) - Great Taste 2023 1-Star Winner | 8 pcs per Pack","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e🏆 Great Taste Award 2023 Winner ★\u003c\/strong\u003e\u003cbr\u003eAwarded 1 Star at the Great Taste Award 2023\u003cbr\u003e\u003cbr\u003eOur MATCHADO Matcha Gâteau Chocolat now comes in a beautifully presented gift set, making it the ideal treat for matcha lovers. \u003cbr\u003eThis elegant whole cake, paired with a sleek cake server, elevates any tea time or special occasion. It's a fantastic gift for those who appreciate the rich, refined taste of premium matcha.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note: The package shape and label design may vary from the images shown.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/IMG_6993_cec0f156-85e8-4107-8858-f170caa5e7ca_480x480.jpg?v=1630621931\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"MATCHADO \/ 抹茶堂","offers":[{"title":"Default Title","offer_id":57232657613177,"sku":"MAT-MGC","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/files\/23GT_Gateau_slice.jpg?v=1790348367"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/2006\/3027\/collections\/195A1400_rev_stock1202.jpg?v=1666791942","url":"https:\/\/matchado.co.uk\/collections\/award-winning-products.oembed?page=3","provider":"MATCHADO \/ 抹茶堂","version":"1.0","type":"link"}